Fresh Nikes, Served Hot!
Nike x Hype DC
Creative & Art Direction | Storytelling | GTM Strategy | Copy Writing
Order up! We’re dishing out fresh swoosh goodness. Dive into our world of 2000s nostalgia and relive the moments that define a generation.


Step into the spotlight with the iconic Nike Shox —these bold sneakers blend the past with the present with cutting edge Shox technology, exaggerated shapes rolled in with a Y2K feel. Slip into your pair to make a statement from the city streets back to your childhood stomping ground.




Next, Nike enters with the Air Zoom Spiridon 2, still hot from it’s time cooking in the archive. Featuring OG design lines and a caged Zoom Air unit, it gives you a responsive ride with early 2000's style.
We’re not just serving sneakers; we’re serving up a full plate of style and attitude. So, whether you're reminiscing about the good old days or stepping out into the future, we’ve got the fresh Nikes you crave.
