Streetstyle
ASICS x Hype DC
Art Direction | Copywriting | Casting | GTM Strategy | Editorial
Introducing ASICS Streetstyle by Hype DC, featuring;
Tomas Telegramma, Food & Drinks Writer &
Stephanie Vigilante, Head of Social Media at Broadsheet.
Join us as we follow the pair of cultural zeitgeists to their culinary grails around Melbourne.
AKIMBO BREAD
Akimbo was born in 2020 as a one-man home business producing slow-fermented, naturally leavened bread. Lindsay, Akimbo’s founder, built his brand by delivering artisan sourdough to some of the best restaurants and bars in the Northern suburbs until he and his friend Louis built the Northcote bakery in 2023.
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"Everyone thinks their local cafe or bakery is the best, but there’s something about Akimbo. Faces don’t get much friendlier, the sourdough is always in our house and the cheesy kimchi turnover is out of this world.” – Tomas
“I dream about the pepperoni pizza slice from Akimbo at least once a week.” – Stephanie
TERRA MADRE​
Terra Madre has been supplying the community with affordable organic food and products since they first opened the doors in Northcote in 1996. Since then, the organic grocer has expanded to two locations and re now the leading certified organic wholesaler in Melbourne.
“Mastering the Terra Madre experience is a bit of a Northcote rite of passage. Once you’ve got your head around the rabbit warren that is this place, you feel like a true local.” – Tomas
“Terra Madre is one of Melbourne’s favourite independent grocers. I especially love it for the fresh flowers. We often go out to eat so sometimes it’s nice to come here and stock up on all the things we need to make a home cooked meal.” – Stephanie
CARNATION CANTEEN​
Serving up an ever-changing weekly menu with a few common denominators; flavour, intimate dining and vibe Carnation Canteen has quickly gained a reputation amongst Melbournians that has resulting a waiting list that can push your reservation out weeks.
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“Carnation Canteen is a pocket-rocket restaurant in the backstreets of Fitzroy, as good for aperitivo in the sunny back courtyard as a full-on meal in the super-intimate dining room.” - Tomas
“Now that the weather’s warming up, the Carnation Canteen courtyard is perfect for aperitivo hour in the sun. The menu changes every week, so it means every time you come it’s fresh and exciting. But it’s really small so good luck getting a booking!” - Stephanie
